WMEMC 2022
DIGITAL TRANSFORMATION
AND CONNECTION
OF MEDIA INDUSTRY
15th World Media Economics and Management Conference

MAY 9-13,2022 │ SEOUL, SOUTH KOREA

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WMEMC 2022

The World Media Economics and Management Conference (World Media Economics Conference until 2006) is the biennial meeting of the global community of media business scholars. Over the last 26 years the WMEMC brings scholars worldwide together to reflect on contemporary issues in the economics and management of media industries and firms.


Why participate?

· Learn the current trend of media industry

· Engage leading scholars in academia and industry

· Experience unique networking opportunities

· Enjoy the great city of Seoul

IMPORTANT DATES

15 September 2021 - Online submission opens for uploading

1 October 2021 - Early bird conference registration opens

15 December 2021 - Deadline for submitting abstracts

15 January 2022 - Notification of acceptance of abstracts

5 February 2022 - Early bird conference registration closes

1 April 2022 - Last day for conference registration

15 April 2022 - Deadline for submitting full papers

9 –13 May 2022 - World Media Economics and Management Conference

Digital transformation and connection: media industries, technology, consumer life and culture

The media industry is ushering in a huge transformation. New technology represented by digitalization, 5G, immersive media and AI technology is changing the media industry into an unprecedented industry. What follows is the change of media consumer consumption patterns. Nowadays, multi-platform, code-cutting, short-form contents, interactive storytelling, and metaverse have become more and more common. The development of the media industry is closely related to the development of technology. From a historical point of view, every technological innovation brings tremendous changes to the media industry. However, with the speed of change and the corresponding consumer responses, the pace of adoption and adaptation is becoming a great challenge for the media industry.

For the media industry, the only way to go forward is to seize these challenges as opportunities and continue to explore ways to integrate the technologies mindfully. With the growing competition from technology giants such as Google, Amazon, Facebook, and Apple that produce both platforms and content, media companies have been exploring many novel technologies historically foreign to them. The adoption of emerging technologies such as 5G, big data, artificial intelligence (AI), IoT, and robots has become potential strategies/tools for them to prepare for the future. We are now witnessing the transformation of media and its essential connection with technology.

With such transformational development, the importance of research on the digital transformation and connection become more prominent. What transformation and integration mechanism can contribute to the development of the media industry? What are the favorable and unfavorable effects of different technologies like artificial intelligence on different types of media industries? How to accelerate the communication, innovation and competition of media companies in the era of media transformation? How can the industry handle the copyright issues caused by artificial intelligence generated contents and what about the threats of privacy caused by artificial intelligence technologies?

The 2022 World Media Economics and Management Conference invites academic original works with the theme of “digital transformation and connection”. We look forward to a great exchange of opinions from scholars around the world about the changes digital transformation and connection are bringing to the media industry. For example, as a result of digital transformation and connection, we now have recommendation systems based on artificial intelligence to help users find film and television content that meets their personal preferences more quickly; news produced by artificial intelligence is being widely accepted and used because of its efficiency; augmented reality and virtual reality are reshaping the gaming industry; and 5G/planned 6G networks are affecting how mobile content is consumed. These transformational forces have significant implications as the media industry offers products/services that are deeply integrated in the lives of consumers around the world.

The 2022 World Media Economics and Management Conference invites researchers to discuss the different transformation and connection strategies of the media industry in this rapidly changing environment,  the economic and management impacts brought about by digital transformation, the influences of this media transformation on consumer life and culture, as well as the opportunities and challenges encountered by transformation and connection. The conference embraces both quantitative and qualitative research, as well as work that bridges disciplinary boundaries to improve our overall understanding of present and future media industry trends. Submissions that explore and utilize fresh theories and approaches will be valued. The following topics are of obvious importance to this topic, although potential topics of interest are not limited to these research areas:

  • AI and media industries
  • · Cases of Appling machine learning to media industries
    · Competitive strategy with AI in media industires
    · Managerial implications of machine learning in media industries
    · Huma AI Cooperation for Contents

  • New strategies for contents
  • · Universe making: OSMU, ransmedia
    · Interactive storytelling
    · AR, VR, XR for media contents

  • New normal of media use
  • · Web and content: web drama, web novel, webtoon
    · Rediscovering of audio
    · New watching habits: binge watching, recommendation system
    · Short form contents, fast content
    · Simultaneous use of media

  • Metaverse and virtual character
  • · Managerial implications of metaverse expansion
    · MZ generations and metaverse
    · New fandom for virtual influencer

  • Digital transformation and society
  • · Digitization and privacy
    · Digital haves and not-haves
    · Technical constraints of digital transformation: VR motion sickness

  • Media Globalization
  • · Digitalization and dismantling of borders
    · Rediscovering culture code
    · Soft power of media in public diplomacy
    · Metaverse and new fandom

  • OTT and increasing competition
  • · Globalization of OTT
    · Competition between domestic and international OTT companies
    · Counterattack of legacy media
    · New users: cord cutting, OTT repertoire

  • New News industry
  • · Strategies for sustainable news industry
    · New business models for new media
    · Promoting technological innovations in news companies

  • Game business and digitalization
  • · Applications of XR and AI in game industry
    · Game and regulation
    · Therapeutic uses of games and digital therapy
    · MZ generation and game industries: new consumers and employees

  • Data and Media Use
  • · Data-driven marketing in media industries
    · Promoting data utilization in media companies
    · Applying big data analysis into media organizations

  • Financial Management in media industry
  • · New financing strateiges for media: crowdfunding
    · Stock market and media industry
    · Issues around media M&A

 

Host Institutions

Korea Entertainment Association is one of the representative association of Korean entertainment and content industry. Its members investigate consumer behavior, corporate strategies and government policies in the Korean entertainment and media industries like broadcasting, movies, games, web content, performances, music, and tourism, etc. The assoication shares the results of its academic exploration with other researchers and industry professionals, thus contributing to the development of the media industry. In particular, Korea Entertainment Association emphasizes the integration of research in different academic fields. As a result, it has connected many distinguished researchers with various academic background through cross-disciplinary activities and projects.

 

Contents Lab is a media research institution affiliated with Sungkyunkwan University. The Lab conducts research that focuses on the digital transformation of the media industry, and has generated/disseminated extensive outputs in the business, technology, production and cultural fields of media and content industry.

Sungkyunkwan University is one of Korea's representative universities managed by Samsung. The University is well known for its research of digital transformation such as artificial intelligence, information and communication technology, and semiconductors.

 

Introducing Korea

In Seoul, the capital of Korea, the harmonious appearance of urban buildings and korea traditional house-hanok- is a landscape.

   

The eastern and northern geographical features of Korea are characterized by mountainous terrain.

   

Registration

Non-Refundable. Buyer understands that once purchase price has been delivered, no refund will be made.

Early Bird

USD300
  • Includes online access to all keynotes, panels, and academic presentations
  • Includes registration & online access to conference program
  • Includes all conference material
  • Include welcome reception, lunches, closing gala dinner
Payment

Full Registration

USD400
  • Includes online access to all keynotes, panels, and academic presentations
  • Includes registration & online access to conference program
  • Includes all conference material
  • Includes welcome reception, lunches, closing gala dinner
Payment

Gallery of Seoul

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Maps for the Conference Venue


The WMEMC 2022 will take place

at The Korea Chamber Of Commerce & Industry's Office


  • The Conference Venue

    (The Korea Chamber Of Commerce & Industry's Office)

    39, Sejong-daero Jung-gu Seoul, Republic of Korea Email Us
    wmemc2022@naver.com

HOW TO REACH US